§ brand
Brand
How to write our name, show our logo and describe what we do. Use these files and words as they are.
01Name
The company
Fintelligentia
FintelligentIA
Fintelligencia
Fin-telligentia
One word, capital F only. Capitals for the whole word only in the logo and in terminal UI.
Products
- Fintelligentia Terminal — the Argentine markets terminal; the Terminal for short. In Spanish its name is Visores: always plural, capital V.
- Finti — the AI assistant inside the Terminal, and its mascot.
- DMA — order entry in the Terminal, through the user's own account at their ALyC.
- Martinez Escoda S.R.L. — the legal entity. Fintelligentia is its trade name.
02Logo
On dark · the default
On light
White on violet
The terminal lockup: the mark and the name in block characters. Use it on dark only.
- Leave clear space around the mark: at least a quarter of its width.
- Do not show the mark smaller than 24 px.
- Do not rotate, stretch, outline or recolor it outside the palette below.
- The glow belongs to our terminal site. Use the flat mark everywhere else.
03Colors
Click a color to copy its hex code.
04Type
JetBrains Mono
We make markets.
Headlines, labels, numbers, prices and every interface element.
Inter
Built on our own desk, used every day.
Long text: paragraphs, legal pages and product copy.
05Voice
We are
- Short and dry, a little playful. Terminal words are welcome.
- Exact: numbers carry a date, a "~" or a "<" — never a promise.
- Honest about status: LIVE, BETA, SOON, SIM.
- Argentine in Spanish: voseo ("sumate", "conocé").
We never say
invest with us
guaranteed returns
our fund
we recommend you buy
The desk trades only its own capital. We have no fund and no clients' money.
06Descriptions
Copy these for profiles, press and directories. Each one is complete as it is.
07Downloads
- Mark · vectorSVG
- Mark · transparentPNG 512 PNG 1024
- Mark on dark · for avatarsPNG 1024
- Social cardPNG 1200×630
- LinkedIn bannerPNG 1128×191
- Finti · Terminal mascotPNG 200
Press and partnerships: [email protected].